Creating a logo as a vector-based file is the best way to create something you're going to want to scale to all sorts of sizes, from business cards to the side of a van. The alternative is to create it as a pixel-based file but this invites problems the moment you need to use it larger the size it was created. 

However, using vectors presents its own set of problems, such as creating the painted effects that pixel illustration programmes do so well, but it's not impossible. This is a logo we created for Love Hythe & Waterside, a not-for-profit community group that aims to raise the profile of the area where it's based. The graphic is of a local landmark, the Daymark, that sits overlooking Southampton Water, while the lettering aims to evoke the movement of the water flowing past. By using a watercolour effect the logo looks friendlier and softer, and hopefully more appealling too.

Need a logo for your business or venture? Please do get in touch.