If you want interactivity with your customers or target audience then Google and Facebook will tell you that a video works far better than a still image. People pause to see what's coming next.
Simon's been getting to grips with animation and you can see the results below. He uses his skills in Adobe Illustrator to illustrate the backgrounds and characters, then Adobe After Effects to animate, with the whole animation pieced together in Adobe Premiere. Music is either purchased from a music library or written bespoke, depending on your budget.
Dinosaur Kind, written and animated by Simon Chadwick.