These are three of six character designs I developed recently for use on Listerine Smart Rinse. 

I was asked to look at lots of various ideas which were worked up into pencil roughs for consideration, but the one that seemed to spark the imagination featured these floating blobs of liquid, and so it was these that were drawn up into finished illustrations, all created using vectors via Adobe Illustrator.

Whether it's a fresh take on an existing character, or something completely new and different for your brand or business, thenplease do get in touch.