Independent financial advice isn't, perhaps, the most exciting of topics, so I was asked by Straight Talk Financial Planning to design them a brochure that was friendly, easy to read, used cartoons, and cut through the jargon. This involved not only graphic design and cartooning, but tackling the text to make it to the point and easily understood. The result went down really well at the time, but just recently David Stewart from Straight Talk Financial Planning got in touch to say:
"I have a meeting with a potential new client which has only come about because of the brochure you designed for me. The client said that it was the first Financial Services brochure he had seen that made him want to read it let alone agree a meeting. If this gentleman becomes a client I think that he will be one of the largest clients I have."
Really nice to get feedback like this. Here's hoping the meeting goes well...