PDM Game & Poultry, based near Salisbury, commissioned me to create two logos and some full length bird illustrations for a rebranding of their twin businesses.
Because the birds were to be used across a variety of media, and would include embroidery on clothing and signage, the decision was made to create them using vector graphics in Adobe Illustrator. The advantage of vectors is that the logo can be scaled to any size without any loss of quality, as opposed to pixel-based illustrations that become more and more distorted the larger they are used.
The logos and illustrations will be going live on their new website in the coming weeks.